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BYD shares first official images of its ultra-affordable Yuan Up SUV

Just over a week after initially teasing a new compact SUV called the Yuan Up, Build Your Dreams (BYD) has posted several of the first official images of the new EV’s exterior. Expected to arrive priced in a range between $14,000-$20,000, the BYD Yuan Up has the making to be an ultra-affordable model in China, which could very well make its way over to other markets.

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Here’s how BYD is working on its image problem

BYD-Seal-U

 
China’s BYD is selling millions of EVs, famously outselling Tesla in the last quarter of 2023, and riding an enormous wave of success. But not many Europeans (and practically no Americans) have ever heard of it, much less trust it as a reliable brand. But as the EV giant makes inroads outside of China, it is looking to change that, the old-school way, dealer by dealer.

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BYD inks preliminary land purchase in Hungary for plant that will build EVs for Europe

BYD production Europe

Two months after announcing it had selected Hungary as the desired location of its first passenger EV production facility in Europe, Build Your Dreams (BYD) has completed a preliminary sales agreement for the Hungarian land those facilities should eventually sit atop. It should come as no surprise at this point that BYD is looking to get European EV production up and running quickly and is now moving one step closer.

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BYD teases a new compact SUV called Yuan Up, which could arrive priced below $15,000

Fresh off earning the crown as the best-selling brand in China, BYD has (briefly) introduced a new compact SUV to its Yuan family of EVs – one of the larger contributors to its overall sales last year. From what we’ve seen so far, the Yuan Up looks small but mighty, touting some of BYD’s best tech – all at an expected starting price that is sure to entice consumers.

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