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Here’s how BYD is working on its image problem

BYD-Seal-U

 
China’s BYD is selling millions of EVs, famously outselling Tesla in the last quarter of 2023, and riding an enormous wave of success. But not many Europeans (and practically no Americans) have ever heard of it, much less trust it as a reliable brand. But as the EV giant makes inroads outside of China, it is looking to change that, the old-school way, dealer by dealer.

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Stellantis slams Italy for not backing EVs, putting Fiat at risk

Stellantis-affordable-EVs

EVs drivers in Italy are a rare breed. And Stellantis’s CEO Carlos Tarvares says the government needs to step in and do more, a lot more, to promote EVs in a country with only 4% EV adoption rate, reports Automotive News Europe. Italy has some of the oldest, most polluting cars in Europe, and is lagging way behind other European countries in EV adoption, with an incentive program that has been practically nonexistent.

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Tesla and Mercedes-Benz to compensate for loss of German EV subsidies

The German government announced that it will abruptly end its subsidy program for electric vehicles on December 31, which has dealt a blow to automakers in one of its biggest European markets. But Tesla and Mercedes-Benz say that they will compensate for it, covering the full price of the subsidy for German buyers, with other automakers joining in.

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NIO president confirms its more affordable Firefly sub-brand will enter Europe in 2025

NIO Firefly

In a recent interview with media in Europe, NIO cofounder and president, Lihong Qin, confirmed the Chinese automaker intends to launch its family-friendly Firefly sub-brand in the market in 2025. This latest update follows nearly two years of speculation about the Firefly brand, in addition to a separate NIO sub-brand called Alps, both of which should join the EU markets.

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Honda pulls plug on all-electric E minicar in Europe after just 3 years – what went wrong?

Honda Europe

Honda has confirmed it is nixing sales of its E minicar in Europe after steering well short of its already modest sales targets during its first three years on the market. Honda appears to have missed the mark on this initial entry into EVs but looks to learn from the experience as it looks toward a more electrified future.

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