It’s been long rumored that Apple has been in negotiations with BMW and Daimler for its electric car project, with Apple perhaps considering using parts from either of the carmakers. Now, German news outlet Handelsblatt reports that talks between Apple, Daimler, and BMW have ended, citing “industry sources.”
Tesla CEO Elon Musk has an affectionate nickname for Apple: The ‘Tesla Graveyard‘. “They have hired people we’ve fired,” Musk said. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple”. He made the comment after being asked about the so-called “poaching war” between the automaker and the consumer electronic giant following the start of Apple’s electric car program: ‘Project Titan‘.
We follow who’s coming and who’s going at Tesla pretty closely here at Electrek and it’s clear that the two companies share a lot of former colleagues. Tesla’s senior engineering staff and leadership are full of former Apple directors and VPs, while the Cupertino-based company hired quite a few former Tesla engineers, but rarely any senior leadership… until now.
Electrek, in collaboration with our sister-site 9to5Mac, has exclusively discovered and confirmed respectively that Apple hired former Tesla Vice President of Vehicle Engineering and former Aston Martin Chief Engineer, Chris Porritt, to work on “special projects”, and we know that “special projects” is where Apple’s Titan car project lives.
Expand
Expanding
Close
Betteridge’s law of headlines tells us that any headline ending in a question mark can be answered by the word no, and Motor Trend was working hard to prove it today. The auto industry publication had a lot of Apple and EV enthusiasts excited today after teasing a reveal set for tomorrow with several design sketches and pictures posted to their Twitter feed:
[tweet https://twitter.com/MotorTrend/status/720265417252405251 align=’center’]
Is this the Apple Car we’ve all been waiting for? As per Betteridge’s law of headlines, no it’s not.
Expand
Expanding
Close
Tesla news not directly related to the Model 3 is hard to come by these days, but Electrek learned that Tesla recently hired Apple’s OS Security Manager for a similar role at the automaker. While safety in general has long been an important part of the automotive industry, IT security is just starting to become a factor as connected cars are increasingly becoming a hacking risk.
Consequently, Tesla is building an impressive IT security team led by Chris Evans, not Captain America but the former head of Google’s Project Zero, a team of hackers employed full-time by Google to find zero-day vulnerabilities.
Expand
Expanding
Close
Tesla last night posted 11 “howto” videos showing how to use the giant capacitive touch display in the middle of the center console as well as the smartphone app. Veteran Model S owners will find them mostly repetitive but there might be some nuggets of wisdom inside. However, new and prospective owners need to see all of them to understand how the car works. See all embedded below:
Expand
Expanding
Close
According to a report from Silicon Valley Business Journal, Apple has recently leased a 96,000-square-foot industrial property in Sunnyvale, California. The property was originally home to a Pepsi bottling plant, but Apple now occupies the entire space. It has widely been reported in the past that Apple is testing its Project Titan electric car initiative in Sunnyvale, with the company reportedly operating a shell company called Sixty Eight Research out of the city.
If there’s indeed a poaching chess game going on between Tesla and Apple, it would appear the automaker is winning in acquiring quality pieces. Just a few week after we exclusively reported that Tesla hired legendary chip architect Jim Keller as new “Vice-President of Autopilot Hardware Engineering”, we now learn that Keller is joined by former DEC Alpha, PA Semi and until earlier this year Apple Director Peter Bannon.
Before Keller left Apple for AMD in 2012, he and Bannon were leading Apple’s processor development since the Cupertino-based company bought their chip making firm PA Semi in 2008. The duo lead the development of Apple’s A4 and A5 processors, which powered most of the company’s mobile devices from 2010 to 2012. Keller then left to develop the Zen architecture at AMD, but Bannon stuck around and developed several other chips for Apple until leaving for Tesla to join Keller last week.
Expand
Expanding
Close
Tim Cook and company lead Apple’s annual shareholders meeting of 2016 this morning, and as usual there were some interesting questions and answers between those in attendance. Like last year, Apple’s rumored electric vehicle project came up, only the Apple CEO didn’t automatically defer to CarPlay this go around.
Elon Musk, CEO of both electric automaker Tesla and rocket manufacturer SpaceX, splits his time between his two companies, which he also co-founded and financed with most of his early fortune from Paypal. Now Electrek has learned through sources that Musk will not be the only executive dividing his time between Tesla and SpaceX since the CEO hired Apple’s alloy expert Charles Kuehmann to lead materials engineering at both companies.
Kuehmann is now Vice-President of Materials Engineering at Tesla and SpaceX, where he is responsible for delivering materials innovations, something he is very familiar with after over two decades spent in materials science.
Expand
Expanding
Close
It’s kind of an “open-secret” in the auto and tech industries that Apple is developing an electric vehicle codenamed “Project Titan”, yet for the most part, the Cupertino-based company has been able to keep details under wraps.
In helping keep any development secret, Apple is believed to be using a shell company called Sixty Eight Research based in Sunnyvale, California. Neighbors have recently been reporting heavy security presence and a lot of noise around the location.
Expand
Expanding
Close
Last month we reported exclusively that Tesla hired high-profile microprocessor engineer Jim Keller to lead the company’s Autopilot hardware team and today Electrek has learned of a significant addition to this team; the hire of a sensor expert from Apple.
For the past 3 years, Andrew Graham was a Motion Sensor Engineer at Apple before joining Tesla’s Autopilot engineer staff last week.
Expand
Expanding
Close
Last month Tesla released its latest ‘Autopilot’ update (v7.1), which we covered intensively, but if you are not up-to-date with Tesla’s latest software, the Model S’ Autopilot now includes a new feature called ‘Summon’, which allows Tesla owners to remotely move their vehicle without anyone in it.
At the moment, it is primarily used to get the Model S in and out of a garage easily, but in the future, Tesla CEO Elon Musk says you will be able to summon your car from across the country and it will come meet you while charging at Tesla Superchargers along the way.
Earlier this year at CES, Seth and I had the opportunity to test drive the new Chevy Volt hybrid (okay, I actually just held the camera in the back seat) which has one of the best CarPlay screen we’ve seen yet. Check out our hands-on experience with the Volt’s very nice display from our test drive below …
As Electrek covers, the automobile landscape is clearly changing with electric vehicles replacing gas-powered cars, autonomous features potentially replacing drivers, and iPhone-maker Apple developing an EV of its own. But Porsche wants no part in that future says CEO Oliver Blume. Reuters reports that Blume told German media this week essentially that a Porsche is meant to be driven, and an iPhone is meant for your pocket, not the road:
“One wants to drive a Porsche by oneself,” Blume said in an interview with regional newspaper Westfalen-Blatt published on Monday.
“An iPhone belongs in your pocket, not on the road,” Blume added, saying that Porsche did not need to team up with any big technology companies.
While Blume was using the iPhone line largely to explain away the need for computerized vehicles and embrace the nature of high-performance cars like Porsches, it’s a curious one as the new 911 features Apple’s CarPlay …
Electrek has learned that Tesla this month quietly hired high-profile microprocessor engineer Jim Keller as Vice President of Autopilot Hardware Engineering. Tesla today confirmed the news and sent us the following statement:
Jim Keller is joining Tesla as Vice President of Autopilot Hardware Engineering. Jim will bring together the best internal and external hardware technologies to develop the safest, most advanced autopilot systems in the world.
Keller left chipmaker Advanced Micro Devices (AMD) late last year after leading the team developing the upcoming Zen processor architecture for the past three years. Before that he had a very high-profile role at Apple…
Daimler CEO and chairman of the board Dieter Zetsche is returning home from a trip to Silicon Valley where he met directly with several companies, but without naming them specifically. Though he didn’t disclose the companies he met with, Zetsche commented on the car industry effort of some Silicon Valley-based tech firms, namely Apple and Google.
Expand
Expanding
Close
According to a new report from The Wall Street Journal, the Apple veteran employee who has been overseeing the company’s “Project Titan” electric car initiative is leaving the company. The report, citing “people familiar with the matter,” says Steve Zadesky, who has been with Apple for 16 years, is leaving the company for “personal reasons.”
During an interview at Tesla’s design studio in Los Angeles, Tesla CEO Elon Musk commented on Apple’s rumored electric vehicle program, codenamed “Project Titan“. It was hardly the first time the CEO commented on the project, but it always interesting to hear about the possibility of Apple bringing an electric car to market. This time Musk called the project under-development an “open secret” and agreed that Apple is “serious about it.”
Expand
Expanding
Close
After just over a year at Apple, former Mercedes R&D chief Johann Jungwirth left the company earlier this month to join Volkswagen AG as the new ‘Head of Digital Transformation’. Even though his official title at Apple was “Director of Mac Systems Engineering”, the executive was rumored to be working on the company’s electric car codenamed “Project Titan” due to his extensive automotive background and the timing of the hire, which was followed by several other engineering hires with experience in the auto industry.
Expand
Expanding
Close
Although Apple has yet to confirm the existence of “Project Titan,” it seems like every week brings a new clue that the company is indeed working on an electric car. We learned that Sixty Eight Research, a sketchy firm widely believe to be a front for Apple’s effort in the automotive business, recently attended the 17th Global Car Body Benchmarking Conference in Germany.
Expand
Expanding
Close
Digital license plates are a relatively new concept that could open up the transport industry to an array of new features. Beyond the Big Brother-like properties the implementation of the technology could enable, like location tracking or alerts for expired registrations, it could also greatly facilitate fleet management and transfer of ownership – things that are crucial for the future of mobility to embrace autonomous driving and ride-sharing.
We learned that among Apple’s hundreds of recent hires with automotive experience, the company hired a veteran software engineer with an expertise in fleet management software and especially digital license plates.
Expand
Expanding
Close
Tony Fadell, often called the “father of the iPod” and now CEO of Alphabet’s Nest, is on Bloomberg TV today to discuss his time at Apple, the future of mobility and his current effort in the connected home industry. During the interview, Fadell revealed that back in 2008, he had discussions with then Apple CEO Steve Jobs about what an ‘Apple car’ would look like and how the company could approach such a project…
Expand
Expanding
Close
A patent troll is currently suing Apple, Samsung and half the automotive industry – as well as other companies – over the use of a vague, decade old patent that covers operating certain functions of a vehicle, like starting the engine and locking/unlocking doors, through a “watch” – now known as a “smartwatch”.
Intellectual Capital Consulting (LCC), the plaintiff in the lawsuit (which we embed below), claims that the defendants are using patented technology in smartwatch products and software that they are selling or contributing to sell.
Expand
Expanding
Close
While it seems near-certain that Google plans a full-scale commercial rollout of its self-driving cars, and that Apple has serious plans for a competing vehicle of its own, neither company is likely to manufacture the cars itself. As a recent opinion piece argued, actually manufacturing a car is massively complex undertaking.
Both Google and Apple will therefore be looking for partners to pull together different elements of the car, and Re/code has put together an interesting look at the most likely candidates. Though the piece is focused on the Apple Car, the analysis applies to Apple, Google and Tesla alike …
Expand
Expanding
Close