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Ford F-150 Lightning

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Ford F-150 Lightning gets $10K price cut, $50K MSRP as ramping supply meets demand

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Ford Motor Company says it is in the home stretch of massive upgrade to its Rouge Electric Vehicle Center in Michigan – soon enabling the facility to triple F-150 Lightning production. This level of scaling paired with reduced raw materials costs is now enabling Ford to cut the price of all trims of the F-150 Lightning, delivering MSRPs closer to numbers originally promised when the electric pickup first debuted. But is the price cut purely supply side?

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