NIO president confirms its more affordable Firefly sub-brand will enter Europe in 2025
In a recent interview with media in Europe, NIO cofounder and president, Lihong Qin, confirmed the Chinese automaker intends to launch its family-friendly Firefly sub-brand in the market in 2025. This latest update follows nearly two years of speculation about the Firefly brand, in addition to a separate NIO sub-brand called Alps, both of which should join the EU markets.
Expand Expanding Close