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Seth Weintraub

llsethj

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning journalist and engineer who won back-to-back Neal Awards from 20072010 during his three plus years covering Apple and Google at IDG’s Computerworld.  From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac blog – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of the Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became electrek in 2014. To cover the burgeoning world of drones and UAV’s led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts, SpaceExplored, and Blocktalk were all launched to cover connected fitness, space, and Blockchain/Crypto.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/blogger.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Masters from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single engine private pilot, a certified open water scuba diver, and he spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his lovely wife and two amazing sons.

More at About.me. BI 2014 profile.

Tips: seth@9to5mac.com, or llsethj on Twitter or link at top of page.

Connect with Seth Weintraub

Electrek Formula Sun Gran Prix is off to a hot start, join us in Topeka

Electrek Formula Sun

We’re off to Topeka‘s Heartland Motorsports Park as the top North American engineering schools “scrutineer” their vehicles ahead of the big races this weekend. Along with all of the students, administration, and Electrek Formula Sun Grand Prix staff, we’d like to thank our other sponsors: Tesla, Blue Origin, Heartland Motorsports Park, MathWorks, and Altair.

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As pickup competitors loom, Rivian turns to family fun SUVs and lower costs

Rivian R1S Motorcycle

Although it isn’t obvious, Rivian is the midst of a big transformation right now. Until recently, almost all of its sales have been in its high end, 4-motor pickup trucks. However, the company announced in its latest earnings call that it was switching its mix of output to favor its 7-seat R1S SUV which has much less competition currently and on the horizon. It is also spinning up 2-motor versions of its R1 vehicles which will cost significantly less with very little performance cost. Add to that a cheaper LFP battery pack due later this year and R2 models starting at $40,000 to be unveiled next year, and you’ve got an entirely different focus.

Coincidentally, ahead of getting my own R1S in 1-8 weeks, Rivian gave me a loaner to help my vacationing extended family get around town…

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Exclusive: Rivian to acquire ABRP (A Better Route Planner)

Rivian updates

Update: Deal closed

Sources tell Electrek that Rivian has been in talks to acquire the world’s most popular EV route planning service, Sweden-based A Better RoutePlanner, or ABRP for short. Financial details weren’t disclosed, but ABRP is a wholly owned subsidiary of Iternio, which lists a small employee count of under 10 people and 8 people on LinkedIn.

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GM stops replacing ’20-22 Bolt recall batteries, offers diagnostics software instead

Chevy Bolt EV Mom

2020-2022 Chevy Bolt owners, starting yesterday evening, began receiving messages that their high voltage battery/module replacements would no longer be happening. Instead, a software diagnostics tool would be used to verify if the batteries had problems before a replacement would be performed. As you might imagine, affected Bolt owners are up in arms.

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Porsche Mission X design porn hopes to take Nurburgring trophy back from Tesla

Porsche Mission X

Perhaps it was a coincidence that Porsche unveiled its Mission X concept electric vehicle a mere week after Tesla’s Model S Plaid with Track Package took the electric Nurburgring crown from the Taycan. The first bullet point in the Mission X press release was:

“Be the fastest road-legal vehicle around the Nürburgring Nordschleife”

Or perhaps not. But now we’re getting a better look at the concept and can make our own assumptions on whether or not this thing, or some variant of it, will make it to production.

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Luna Talaria XXX goes on sale for game-changing $2995 (U)

Talaria XXX

Big Update here: Luna priced the Talaria XXX at $2995. It is safe to say this is a gamechanger of a electric moto bike.

Eric Hicks, the founder and CEO of LunaCycles, went onto Facebook last night to tease the next big (little) electric moto bike from the high-end manufacturer and importer. The “Talaria XXX” already has us salivating. There are no spoilers here, but let’s dive into what we know and can ascertain from what’s been teased…

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Upway ebikes open in US, offers deep discounts on refurb, overstock premium bikes

upway certified ebikes

Update: Upway has graciously offered an exclusive to Electrek readers: $100 off a purchase of $500+ with code ELECTREK

Upway is a Gennevilliers, France-based startup ebike reseller with a super interesting sales model. The company takes overstock new ebikes from manufacturers, last year’s or floor models from bike stores, and even buys ebikes online (maybe yours!) to refurbish and sell at a 20-60% discount with a one-year warranty. It recently opened a US location in Brooklyn to add to its Paris and Berlin warehouse locations and invited us by for a visit…

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Mercedes EQS SUV and AMG EQE ace the family trip test

During a recent family trip to Southern California, Mercedes lent us two of their flagship electric vehicles. We picked up an EQS SUV at the airport, drove it around Los Angeles and to Big Bear Mountain and back, stress testing that huge battery against elevation and high speeds. Then, to switch it up, I drove the slightly less family-friendly but more fun EQE to destinations around LA for the second half of the week. Yes, $130K cars are so much more decadent than the Hertz vehicles we’d planned for, but here are my big takeaways.

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