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Renault Zoe sales are up 132% in France, giving more weight to the battery pack leasing model

CHR1473_Zoe_UkLaunchPressRelease_Renault_c_sRenault’s all-electric compact, the Zoe, is the best-selling EV in France and still growing. Based on registration data gathered in the past 2 years, sales are up 132%. From January to August 2014, the France-based automaker delivered 2,609 Zoe’s in its home turf, and during the same period in 2015, it delivered 6,059 cars which represents a ~132% increase year over year. Zoe_registrations_france_aug15

If you don’t live in France, you probably don’t know much about the Zoe. The car is starting to become a little more popular in certain markets, like in Norway and Germany, but over 50% of its sales are still coming from France.

It’s nothing extraordinary. A very small 5-door hatchback with a NEDC-rated range of 150 miles – meaning its real use is closer to 90 miles. The car is equipped with a 22 kWh battery pack and this is where it becomes interesting, Renault doesn’t sell the battery pack.

The Zoe starts at 21,900€ ($24,500 USD), which is pretty inexpensive, but buyers have to “rent” the battery pack, which starts at 49€ ($55 USD) per month and can increase based on your mileage.

Now for that price you get 24/7 roadside assistance and if the battery capacity drops below 75% of the original capacity, Renault will change it for free. The obvious downside is that if for whatever reason Renault was to drop support of the Zoe, the car wouldn’t be worth much without a battery pack.

Nonetheless, Renault managed to sell 6,059 Zoe”s so far this year based on registration data – meaning a decent number of people are driving electric under this sale model…

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Other posts based on registration data:

Tesla Model S sales are up 350% in Sweden

Tesla Model S sales are up 73% year over year in the Netherlands

Tesla Model S sales are up 84% in Germany, while BMW i3 sales are down 27%

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