Skip to main content

Pedal to the metal: Apple reportedly accelerates electric car project timeline to 2019, triples development team size


Apple has reportedly hit the gas on its plans to launch an electric car codenamed Project Titan and added another 1,200 employees to the development team, according to the Wall Street Journal. The team working on the electric vehicle has now tripled in size. The reason behind the push? Apple wants to finalize the project in 2019, a full year ahead of the originally-reported 2020 production date.

The Titan electric car project has been in development for several years now, initially given the greenlight by Tim Cook in somewhere around two years ago. A crack team of auto engineers was assembled to begin looking into the feasibility of such an endeavor, though rumors persist that the company is working with BMW and using the i3 as a starting point for this car.

Further work was done under a shell company called “SixtyEight” operating out of Sunnyvale. It’s likely that company is now the home of several electric car battery engineers that Apple poached from A123 systems last year, along with many Tesla employees who jumped ship to work on something more exciting, launching a war between the two possible rivals.

Recently the company started investigating potential test tracks, focusing on one used by many self-driving car makers, indicating that Apple may be nearing the testing stage for a first prototype. The WSJ notes that Apple may not be planning to include self-driving capabilities its first-generation model.

FTC: We use income earning auto affiliate links. More.

You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.


  1. George Parrott - 8 years ago

    Given how Apple prices its personal electronics, it is almost frightening to think how they would price an “Apple Vehicle.”