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Mazda’s first EV will be called MX-30, first photo leaked

Mazda’s first production EV is set to be unveiled at the Tokyo Motor Show on October 23.  In advance of that event, a photo has started to circulate on the internet that purports to show the vehicle in all its unveiled glory.

The photo seems to be taken from Japan Car Top magazine.  It labels the car as a “concept,” but the design is one we haven’t seen before and shows significant changes from prototypes that have been spotted testing.

Update: The MX-30 has been officially revealed, click through and take a look.


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Mazda will unveil their ‘brand new’ EV model at Tokyo Motor Show next month

Today, Mazda confirmed that they’ll be unveiling a new EV at the Tokyo Motor Show next month, according to Automotive News.

Mazda has been prepping a new EV, with prototypes recently spotted testing in a “CX”-style crossover body.  But Mazda says that this new EV will be a “brand new model,” rather than using the CX-30 body that has been spotted on prototypes.


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Toyota-Mazda’s upcoming electric car factory is down to ‘3 or 4 locations’ in the US

Earlier this year, Toyota and Mazda announced their biggest electric vehicle commitment to date with a new $1.6 billion joint EV factory in the US.

Over 15 states have reportedly bid with incentive packages to get the project and we now learn that they are down to “3 or 4 locations” as Illinois was reportedly eliminated from the process this week.
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Mazda and Toyota to create joint-venture to develop electric vehicles and build US factory

Mazda and Toyota, arguably the two major automakers least invested in electric vehicles, are working on a new joint-venture to develop electric cars.

There’s been a lot of consolidation in the auto industry over the years, but the interesting aspect of this case is that surviving the electric car revolution in the industry is at least partly the reason behind it.
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Mazda exec presents bold ‘let’s pretend the EV future will never come’ strategy

Mazda exec Robert Davis doubled down on Mazda’s anti-EV stance at a Michigan trade group convention this week, Automotive News reported.  In a seminar, Davis stated that the “impending death of the internal combustion engine is overrated,” said governments shouldn’t “mandate” EVs, and said EV incentives should be eliminated.

Mazda currently makes no electric or plug-in hybrid models, though claimed last year that they were planning to offer EVs in 2019 primarily to meet ZEV regulations.

Robert Davis was a US senior VP of operations for Mazda until being reassigned to a smaller role earlier this year.


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Mazda says it feels ‘no pressure’ from customers to make electric vehicles, burying its head back in the sand

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Mazda announced last year that they will be forced to launch an electric car in California to comply with the zero-emission mandate around 2019, but that’s the only reason they are doing it.

The Japanese automaker is one of the last few major automakers with no interest in electric vehicles and it now explained why: demand.
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