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FCA CEO Marchionne doesn’t understand Tesla’s model but claims he could copy it

Sergio Marchionne, CEO of Fiat SpA, speaks during an interview at the Italian auto maker's joint venture plant with Guangzhou Automobile Corp (GAC) in Changsha, capital of central China's Hunan province, Thursday June 28, 2012. Fiat-Chrysler APAC announced the start of production of the Fiat Viaggio at the GAC-Fiat’s joint venture facility in China. (AP Photo) CHINA OUT

FCA’s outspoken CEO, Sergio Marchionne, has been known to make unpopular but frank comments about electric cars and the future of the auto industry. The man in charge of Alfa, Fiat, Chrysler and Jeep, called for its customers not to buy his electric car, the Fiat 500e, because he estimates the company is losing about $10,000 per units.

In a recent interview with Car Magazine, he reiterated his comments and elaborated on how he doesn’t understand how anyone can make money selling electric cars other than to comply with government mandates. He also made some interesting and somewhat confusing comments on Tesla’s success. Expand