For Honda to compete as the industry shifts to electric, CEO Toshihiro Mibe explained, “We need more affordable EVs.” Honda is set to expand its lineup with an electric replacement for its all-time best-selling Civic.
Honda to launch an affordable electric Civic replacement
The company revealed two new EV concepts as part of its new “0 series” electric brand at CES earlier this month.
Honda “went back to the basics,” including a “design for the new era” for the EV series. It features a “bold and pure” design unique from other EVs on the market.
Its first passenger EV from the new brand will be a sedan based on the flagship concept. The new electric sedan is expected to roll out in 2026, followed by an SUV shortly after.
According to Autocar, the sedan could be an electric replacement for Honda’s all-time best-selling model, the Civic.
Mibe said, “To increase volumes, we need more affordable EVs.” Honda is working to lower EV prices with next-gen batteries that cost and weigh less.
Instead of reducing the size of batteries, “we want to think about battery tech,” Honda’s leader explained.
Although Honda teamed up with GM to build affordable EVs, the $5 billion plan was abandoned as GM moved to make its “vehicles less expensive to produce” in the future.
Mibe said that even if it were jointly developed, “it would have been a challenge” to bring an affordable EV to market. Instead, “We decided to work on the affordable EV on our own.” The automaker has “other alternative strategies to fulfill this,” according to Mibe.
Top comment by William Lin
Honda finally realized they are so much behind EV technology, and as of today, they have no idea how to make affordable and attractive EV to compete with others. All they can wish for is some miracle technology show up at the front door, or partner with someone else.
Honda’s recently revealed Sustaina-C concept could give us our first look at the company’s vision for an affordable EV.
Meanwhile, Honda pulled its E minicar in Europe after just three years, its first attempt at a mass-market affordable EV.
In the US, the 2024 Honda Prologue, its first electric SUV, features nearly 300 miles range starting at $47,400 (not including destination).
What do you guys think Honda should include for its electric Civic replacement? Let us know below.
FTC: We use income earning auto affiliate links. More.
Comments