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Tesla FSD 10.69 update rolls out with $15K price hike, but is it worth it?

by Jameson Dow

Tesla’s “Full Self-Driving” software, which currently costs $12K, will get a $3K price hike to $15K on September 5 in North America, coinciding with the wide release of the 10.69.2 Beta update.

The early release version has just started rolling out to beta testers, and results are coming in to give us a sense of whether this update is worth the price increase.

The new update started rolling out to about 1,000 testers this weekend, and patch notes have been posted online.

The notes look similar to the leaked 10.13 release notes we saw last month, with improvements to left turns, animal and pedestrian detection, and better “creep” behavior.

It has been called a “major code change” and a “big step forward” by Tesla CEO Elon Musk, who announced the price increase.

Given this apparent increase in abilities, Tesla has decided it’s time to increase prices again on the software. Prices will go up to $15K on September 5, though the “old” price of $12K will be honored for orders made before but delivered after September 5.

This price hike will only happen in North America – other regions are “safe” with the old price for now, because those regions tend to get Autopilot updates later than North America.

We don’t know yet if there will be any change to Tesla’s FSD subscription service. That service currently costs $199/month, and didn’t go up in price the last time Tesla hiked FSD prices. But if you want to subscribe with a car bought between late 2016 and mid 2019, Tesla will charge you $1,000 for hardware you already bought.

Tesla has steadily increased the price of its FSD software since it first debuted. Learn more about the latest update and watch videos of the 10.69 FSD update in action to see how it performs.