Fat tire electric bikes open the door to all sorts of adventurous off-road riding. And one of the most fun ways to put them to the test this winter is by plowing over and through a white, snowy landscape.
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During the conference call discussing Tesla’s fourth quarter financial results last week, CEO Elon Musk called the Northeast region of the US an “under-penetrated” market for the company. It could be attributed to a less important retail presence in the region, but also to a negative perception of electric vehicle performance in winter conditions.
Tesla has been trying to change these perceptions by highlighting the Model S’ impressive winter driving performance with a series of videos and customer testimonies over the past few weeks and months. Expand
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