Tesla Roadster 3.0: the electric car that sparked a revolution, revisited
The Tesla Roadster was far from a successful vehicle program by most conventional standards. It was late, had a difficult rollout, and only roughly 2,400 units were delivered during its ~4-year production run between 2008 and 2012.
But it was successful for Tesla because it achieved its main objectives. The Roadster changed people’s perception of what electric cars can be and it helped launch or accelerate several more electric vehicle programs. In the future, when all new cars are electric, we will likely look back at the Tesla Roadster as the vehicle that sparked the automotive industry’s electric revolution. Let’s take a look at the latest iteration of this iconic vehicle… Expand