Tesla Referral Program

Just over a month after completely revamping its referral program, Tesla is now boosting it by 500% for a limited time ahead of the end of the quarter. Expand
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Just over a month after ending the program, Tesla is bringing back its referral program with a different structure. It now gives 1,000 miles of free Supercharger and the chance to win a Founders Series Model Y and a Founders Roadster signed by Elon Musk and Franz von Holzhausen. Expand
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Elon Musk announced that Tesla is killing its referral program due to cost concerns and new information about the latest prizes show that they are going to have to give away over 80 new Roadsters for free.

The program might have gotten away from them. Expand
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After over three years, Elon Musk announced that Tesla will be ending their customer referral program at the end of this month. Expand
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Just a week after extending the program through the end of the year, Tesla has again lengthened the duration of the program until March 11. The details stay mostly the same as ever – owners can provide a referral code to new buyers, and each party gets a perk for using it.  Buyers get 6 months of free supercharging and owners get escalating rewards based on how many referrals they’ve made.

But starting today, buyers can also gain an additional 3 months of free supercharging “if they order without ever having taken a test drive” with Tesla.

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Tesla’s referral program was supposed to end a week ago, but the automaker is now extending it for a second time as it attempts to boost demand in its end of the year push. Expand
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Buyers can now receive 6 months of free supercharging with any new Tesla vehicle order when using a current owner’s Tesla referral code to purchase a new Model S, X or Model 3.

This incentive replaces the previous $100 supercharging credit and is retroactive – all owners who used a referral code on a purchase since September 19th will receive 6 free months of supercharging in addition to the $100 credit they already received (which does not have an expiration date).

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Tesla has added a new ‘secret level’ to its customer referral program to “launch a time capsule into space” for a select few owners who achieve a high number of referrals. Expand
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Tesla has launched a new round of its owner referral program and it includes new prizes including ‘early access to software updates’ and sending a picture of your choosing into deep space orbit. Expand
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Last month, we reported on Tesla’s update to its referral program which will finally put an end to unlimited free supercharging, starting with orders placed after September 16th.

At the time, the plan was to downgrade the perk for ordering with a Tesla referral code to a year of free supercharging.  Now, less than a week before the expiry of the program, Tesla has changed things up again, and will instead offer a $100 supercharging credit to customers who buy a new Model S, X or Model 3 Performance using a code from a current owner.

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Tesla’s referral program was set to finish tonight, but, as they’ve done many times before, instead it got a midnight update extending it for a little while longer.  The program now goes through September 16th instead of July 31st, with prize availability unchanged from the last round of the program.

There are two big changes: first, the Model 3 Performance is now eligible for unlimited supercharging when ordered using a referral code, previously only available to Model S and X orders.  Second, while S/X/3P cars ordered with a code before September 16th will still qualify for free unlimited supercharging for the entire duration of original vehicle ownership, cars ordered after September 16th will only get one year of free supercharging.

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The latest round of Tesla’s referral program for owners was supposed to end last night, but the automaker has extended it for two more weeks – maintaining the opportunity for new buyers to get free unlimited Supercharging for Model S and Model X vehicles a little longer. Expand
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Now a few years into the program, it has become clear that Tesla’s referral program is an important part of the automaker’s sales model as it has been renewed every quarter.

This time, Tesla even announced the new round of referral program ahead of the end of the current round. Expand
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Tesla’s referral program got a midnight update today, just after the scheduled end of the previous round, which was due to end yesterday but has been extended three months.  Buyers who use an owner’s Tesla referral code on a new Model S or X will receive unlimited supercharging, and owners who refer a new buyer will get various awards based on the number of referrals they get, capping out at 5.  The program now runs through April 30th.

Tesla Solar is still included in the program as well.  New buyers get an additional 5-year warranty on a Tesla Solar installation and referrers receive $400 cash or $750 in Tesla credit for the first four referrals, and a Founders Series Powerwall 2 for the fifth Solar referral.

The one new prize in this phase of the program is a chance to drive a Tesla Semi.  This one has a lower barrier to entry – anyone who signs up for the Tesla newsletter through an owner’s code enters that owner and themselves into a weekly raffle giving both a chance to drive a Tesla Semi in a “race” around Tesla’s test track.   There will even be additional prizes for the driver with the best track time.

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Elon Musk seems to be increasingly using his other companies to offer prizes as part of Tesla’s referral program.

The latest ‘secret level’ is apparently a chance to attend the launch of SpaceX’s Falcon Heavy rocket, which is expected to have its inaugural launch next month. Expand
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Tesla made a significant update to its at times controversial referral program today. The automaker is now allowing cross-referrals between its car owners and solar/Powerwall customers.

The other big change is that Tesla is removing the $1,000 discount to new Model S or Model X buyers using a referral code at the end of October, but they are keeping the free unlimited Supercharging access. Expand
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The last round of Tesla’s referral program isn’t even over yet, but today Tesla announced a new round which extends from May 19th all the way through the end of this year, December 31st 2017.  While this overlaps with the previous program which ends on June 15th, qualifying referrals between now and the end of that program will count for prizes from both referral programs for owners who have at least one referral between March 16 and May 19.

Tesla has previously limited the number of referrals a single owner can give out, and this time has lowered the limit down to 5, from the previous 9.  Most interestingly, though, in addition to providing $1,000 off a new Model S or X, owners can provide their five referrals with unlimited supercharging.  Tesla used to provide unlimited supercharging for all Model S and X vehicles, but recently ended that program for orders made past Jan 15th and delivered after April 15th.

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The first round of Tesla’s referral program for 2017 ended yesterday and the company launched the second round for the year today. As usual, new buyers being referred save $1,000 on the purchase of a Model S or X, while the current owners making the referral can win prizes. Expand
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Tesla launched the latest version of its referral program today and through the new program, you can help Electrek get a new Tesla Model S P100D for our blog. We are raising the stakes so that beyond the $1,000 discount offered by Tesla when using our referral code, you will get a chance to win a new exclusive set of Arachnid wheels. Expand
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The latest round of Tesla’s quarterly referral program ended yesterday and Tesla surprised everyone by launching not one, but two new rounds of the program: a new quarterly round and a new annual round – something it hasn’t done before.

New buyers are still getting a $1,000 discount, but the program features new prizes for referrers. It also brings back the opportunity to win a Model S or X based on your performance in the program per region rather than only a random drawing like the last few rounds. Expand
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Tesla created new accessories and custom products to give out as prizes for the last few rounds of its referral program, which offers a $1,000 discount to new buyers using a referral code from a current owner, who in turn receives prizes depending on the number of referrals they get.

The automaker was about two rounds (6 months) of the program behind in giving out some of the prizes, but they’ve finally started shipping and the biggest prizes are still to come. Expand
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