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Opel ‘surprised’ as Mokka-e sells out before launch. When will manufacturers learn EVs are popular?

It’s happened yet again: Another EV sold out before it launched. This time, it’s the upcoming Opel Mokka-e that is sold out in Europe, even though the car won’t hit the road until next March. Opel says they were “totally surprised” by the demand and were expecting a “high-four-digit” number of sales next year.

Opel is not the first company to experience this. GM, Ford, Porsche, VW, and others have all had a hard time meeting initial demand for their vehicles, or sold them out well in advance of launch. So if this keeps happening, what’s it going to take to convince manufacturers that consumers want electric cars?

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Opel says it’s turning its hometown into ‘Electric City’ with 1,300 charging stations

Opel announced its electrification plan last year and it will involve “4 electric vehicles (BEVs and PHEVs) by 2020 and a complete electrification of its lineup by 2024.”

Now they also want to get involved in EV infrastructure as they announce that they want to turn their hometown of Rüsselsheim into ‘Electric City’ with 1,300 charging stations. Expand
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Opel announces electrification of its car line after failing to capitalize on Chevy Bolt EV demand

Around the time GM sold Opel and all its European operations to the PSA Group, then Opel CEO Karl-Thomas Neumann floated the idea of the brand going all-electric.

Currently, Opel’s only EV is the Chevy Bolt EV, which is sold as the Ampera E, but now the company announces that it is expanding its lineup to have 4 electric vehicles (BEVs and PHEVs) by 2020 and a complete electrification of its lineup by 2024. Expand
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Opel could become an all-electric only brand as GM is considering selling it to Peugeot Citroën

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Things are moving fast these days at Opel, GM’s European brand. Both GM and the PSA Group, Peugeot-Citroën, have confirmed that they are in talks to further their collaboration and that it could lead to the sale of Opel to PSA.

At the same time, the company’s top management has been working on a strategy to completely transition the brand to only sell all-electric vehicles. Expand
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The Opel Ampera-e will reportedly be built alongside the Chevy Bolt in the US

Ampera-e

Last week we reported on GM CEO Mary Barra announcing that the company’s European brand Opel will launch a version of the all-electric Bolt in Europe. Now we learn through a report from a German magazine (via Auto News) that the European version of the Bolt, the Opel Ampera-e, will be built alongside the Bolt in the US. Expand
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