Skip to main content

Mercedes Drive Pilot

See All Stories

Mercedes pulls ‘self-driving car’ advert following concerns over Tesla’s use of ‘Autopilot’

Mercedes advert

When we reported on the European Public Road Authority supporting Tesla’s Autopilot system following some concerns over the use of the word ‘Autopilot’ and the program being in ‘beta’ earlier this month, we also mentioned that a bigger concern could be Mercedes calling its E-Class with ‘Drive-Pilot’ a ‘self-driving car’ in an advert, which is significantly more misleading than Tesla’s ‘Autopilot’.

Now we learn that the automaker is pulling the ad following Consumer Reports complaint to the FTC. Expand