After several years of falling financial reports, Harley-Davidson has just posted surprising numbers that show the company is in a better position than analysts expected.
And that could be good news for the company’s highly anticipated electric motorcycle program.
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Back in 2018 Harley-Davidson unveiled one of the coolest-looking electric mopeds we had seen at the time. But years later the Milwaukee-based motorcycle manufacturer hasn’t shown us any more progress than a two-year-old prototype.
That opened the door for others to try their hand at Harley’s design, and a Chinese motorbike manufacturer seems to have created a pretty decent copy of the design.
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Anyone doubting Harley-Davidson’s committment to electric motorcycles should think again, as the company today announces its first ever chief electric vehicle officer.
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Harley-Davidson’s progressive new CEO Jochen Zeitz made two big announcements last week: A separate new division was opening within the company to focus purely on electric motorcycles, and Q4 2020 saw a dramatic drop in revenue.
The latter is certainly a problem, but the former is the solution.
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Harley-Davidson has just unveiled its new five-year plan known as The Hardwire. And while some old-school motorcycle media had previously speculated that Harley-Davidson would drop electric motorcycles, they couldn’t have been more wrong.
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Don’t call them the Harley-Davidson electric bicycles anymore! Despite spending their first two years of development as an H-D project, the e-bikes were spun off into their own company known as Serial 1 last month.
Today Serial 1 is releasing the full details and taking pre-orders for their new portfolio of “Powered by Harley-Davidson” e-bikes, including specs and pricing. And as an added treat, I got to take the first-ever test ride of the premium-level Serial 1 e-bikes to share with you below.
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This is it. Harley-Davidson has been teasing us with the prospect of their own in-house electric bicycles for over two years. And today the bar-and-shield motorcycle manufacturer has finally announced its new dedicated electric bicycle brand known as Serial 1 Cycle Company.
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Harley-Davidson has made impressive strides in electric vehicle development, and not just for its LiveWire electric motorcycle halo product. The company’s electric scooter prototype is positioned to be a much more affordable and accessible electric two-wheeler, and here is why it is needed now more than ever.
It’s no secret that Harley-Davidson has been in a tough financial spot for the last few years. And the figures from Harley-Davidson’s first-quarter earning’s call indicate that the COVID-19 pandemic hasn’t made the picture any rosier.
But after H-D’s acting CEO Jochen Zeitz laid out the company’s cash preservation plan and profitability strategy to deal with the effects of the global financial downturn, which included reaffirming the company’s commitment to electric motorcycles, the company’s stock price has been on a tear.
Harley-Davidson (H-D) hasn’t been shy about expanding its focus into electric two-wheelers, including Harley-Davidson electric bicycles and e-motorcycles. However, so far, we’ve only seen one vehicle make it to production: the Harley-Davidson LiveWire electric motorcycle. The latest clues indicating that the LiveWire will be getting a few little electric brothers come in the form of these recent filings for upcoming H-D electric vehicles.
The LiveWire may have been Harley-Davidson’s first foray into electric motorcycles, but it certainly wasn’t its last. And taking a look at the next Harley-Davidson electric motorcycle in the works may help lend some insight into the direction this legacy motorcycle manufacturer is headed.
We’ve been covering the upcoming Harley-Davidson electric scooter project since the day it was announced as part of the More Roads to Harley-Davidson plan. And now we’re getting our most detailed look yet at the upcoming electric two-wheeler designed to be more approachable than Harley’s big hogs.
Harley-Davidson hasn’t been shy when it comes to talking about its ambitious electric bicycle goals. In fact, Harley-Davidson electric bicycles are a big part of the More Roads to Harley Davidson plan.
So far, the only thing we’ve known about Harley-Davidson’s upcoming electric bicycles is that they are coming. But now we’ve received new info that sheds some light on what H-D is planning for the lightest motorbikes they’ve ever built. Expand
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Harley-Davidson’s flagship electric motorcycle, the LiveWire, isn’t going to magically reverse Harley-Davidson’s slumping sales. It can’t singlehandedly save the company.
And it was never meant to.
Harley-Davidson’s LiveWire electric motorcycle may be getting all the attention lately, but it’s not the only electric vehicle coming out of H-D. The company is now showing off prototypes for a line of Harley-Davidson electric bicycles with some very interesting features.
Harley Davidson and Electrify America have announced a partnership to offer a fast-charging plan to the owners of HD’s upcoming LiveWire electric motorcycle. Expand
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Harley-Davidson isn’t necessarily the first brand people think of when it comes to electric vehicles. But the company is hard at work changing that perception as they fully embrace electric vehicles.
Shared electric scooters such as those used by Bird and Lime are winning over more riders every day. But Harley-Davidson wants to show those riders that they can do even better with the brand’s upcoming personal electric vehicles including H-D’s electric scooters and e-bikes.
Harley-Davidson has been making significant progress towards electric vehicles recently. But while most of the industry has focused on H-D’s flagship electric motorcycle LiveWire, Harley-Davidson has been expanding their market reach all the way down to children. That’s thanks to the company’s new acquisition of pint-sized e-bike maker StaCyc.
Harley-Davidson’s LiveWire electric motorcycle has been making waves ever since the production version was unveiled last November. Despite its high $29,799 price tag, Harley-Davidson deserves props for its early embrace of EVs, beating many other major motorcycle manufacturers to the market.
But would you believe that a group of engineers actually built the first electric Harley-Davidson over 40 years ago? Check out their impressive effort below. Expand
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Harley-Davidson has been in the news a lot lately for their ambitious electric vehicle plans. Last month the company not only revealed the pricing and range specs on the LiveWire, their halo model electric motorcycle, but also unveiled two new concept electric vehicles. Now, we are seeing the first public tests of the electric scooter and electric dirt bike concepts, which Harley-Davidson brought to the X-Games Aspen 2019.
Harley-Davidson has been dangling its electric motorcycle concept in front of us for years, and has confirmed a 2019 release for the project.
While some have speculated about how committed the company is to an electric future, Harley-Davidson may be assuaging some of those concerns with news of their new Silicon Valley research and development center.
If the name Harley Davidson conjures up images in your head of leather-clad biker gangs flying down a desert highway while spewing exhaust from their loud chrome pipes, then perhaps you’d better think again. As we reported earlier this summer, Harley Davidson is well on their way to debuting their first electric motorcycle which they are hoping will target a younger, more urban audience – a market with which the brand desperately needs to succeed.
And now the company appears to be doubling down on that commitment by announcing a new lineup of electric motorcycles while simultaneously fleshing out their EV team with a string of new positions. Expand
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