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Fiat, formerly headed by an EV detractor, says 60% of models will be ‘electrified’ in 2021

This is the new hybrid version of the Fiat 500.

60% of Fiat’s car models will be “electrified” — either conventional hybrid, plug-in hybrid, or full electric — by the end of next year, according to a presentation by the company’s European brand chief Luca Napolitano reported by Reuters. Napolitano claims that this is “better than the market average.”

While many companies have been making similar commitments, often using the weasel word “electrify” that includes conventional hybrids that still rely entirely on petroleum for movement, Fiat’s commitments are notable, considering their recent history as EV opponents, formerly headed by Sergio Marchionne, who was a famously anti-EV figure.

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Fiat hints that its compact EV with 300 miles of add-on batteries is real

Fiat Centoventi EV

When the electric Fiat Centoventi was revealed as a concept car at 2019’s Geneva Motor Show, it was easy to dismiss as auto-show razzle-dazzle. The cute Panda-inspired model had barn-style doors, a pegboard dashboard, and interchangeable seats and a roof. But now there are signs that the all-electric Fiat Centoventi is going into production ­– with the promise of the industry’s first add-as-you-go battery system.

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FCA announces a bunch of new all-electric vehicles: 4 Jeep SUVs, 4 Maserati models, and 2 Fiat cars

FCA’s outspoken CEO, Sergio Marchionne, has been known for being highly critical of electric vehicles, which has significantly slowed down the electrification of FCA’s lineup of vehicles.

But the industry is undoubtedly moving forward with all-electric vehicles and now FCA is announcing new electric vehicles coming under its Jeep, Maserati, and Fiat brands within the next 4 years. Expand
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FCA CEO Marchionne doesn’t understand Tesla’s model but claims he could copy it

Sergio Marchionne, CEO of Fiat SpA, speaks during an interview at the Italian auto maker's joint venture plant with Guangzhou Automobile Corp (GAC) in Changsha, capital of central China's Hunan province, Thursday June 28, 2012. Fiat-Chrysler APAC announced the start of production of the Fiat Viaggio at the GAC-Fiat’s joint venture facility in China. (AP Photo) CHINA OUT

FCA’s outspoken CEO, Sergio Marchionne, has been known to make unpopular but frank comments about electric cars and the future of the auto industry. The man in charge of Alfa, Fiat, Chrysler and Jeep, called for its customers not to buy his electric car, the Fiat 500e, because he estimates the company is losing about $10,000 per units.

In a recent interview with Car Magazine, he reiterated his comments and elaborated on how he doesn’t understand how anyone can make money selling electric cars other than to comply with government mandates. He also made some interesting and somewhat confusing comments on Tesla’s success. Expand
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Ferrari chairman believes Apple will build a car, calls Elon Musk ‘great marketer’ after Tesla dig

Apple CarPlay FerrariSpeaking today on CNBC, Ferrari chairman and Fiat Chrysler CEO Sergio Marchionne spoke affirmatively when asked if he believes Apple will make a car. The Ferrari boss explained that he believes the automobile space is one in which Apple can exhibit its skills, clarifying that he believes Apple will have a car assembled rather than building it on their own. Marchionne added that Apple has not approached Fiat for being its partner for assembling a car. Expand
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