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Geely launches new global all-electric brand Geometry, unveils a $31,000 ‘high-end sedan’

Geely, a Chinese automotive giant with global aim when it comes to electric vehicles, has now launched Geometry, a new global all-electric vehicle brand, and unveiled its first vehicle: Geometry A, an all-electric “high-end sedan”.

China’s Geely is shaping to be a major global player in the automotive field.

Between all its brands, Geely sold over 2.15 million vehicles in 2018 – making it one of the most important Chinese automakers.

Geely Auto in China has been responsible for most of those sales with around 1.4 million deliveries, but the company has been expanding in many ways.

They are now a major shareholder in Daimler, they own Lotus, and they launched the new premium brand LYNK & CO, which already delivered over 120,000 units.

Building on that success, they are launching today a new global brand for only all-electric vehicles: Geometry.

At the launch event in Singapore, Zhejiang Geely Holding Group President and Geely Auto Group President and CEO An Conghui commented about the new brand:

“Geely is a strong force and active participant in the field of new energy. We are guided by technological innovation and are determined to become a global leader in new energy. Geometry is our answer to the future of the industry, a representation of our ideals, and a firm step into a “beautiful new world.” The launch of Geometry and its first product advances Geely’s strategic goal of becoming one of world top 10 automotive groups.”

Geometry plans to launch 10 pure electric models in multiple segments including sedans, SUVs, crossovers, and MPVs by 2025.

The first one was unveiled today, Geometry A, an all-electric sedan that Geely describes as a premium vehicle.

Geometry A will be offered in a standard range and a long range version which will respectively have battery packs with a capacity of 51.9 kWh and 61.9 kWh equipped with CATL ternary lithium batteries.

Geely is claiming a range of 410 km (255 miles) for the standard range version and a range of 500 km (311 miles) for the long range version. It’s important to note that the company is basing those numbers on the NEDC standard, which has been discontinued in Europe for being misrepresentative.

The real-world range is likely going to be closer to 300 km (186 miles) for the standard range version and 400 km (250 miles) for the long range version.

As for the motor, Geometry says it is using efficient electric motors with “a maximum power of 120kW and maximum torque of 250 N·m allowing Geometry A to reach a speed of 100 km/h in 8.8s.”

Geely didn’t disclose an exact max charge rate, but they claim that “Geometry A can charge from 30% to 80% in just 30 minutes.”

The automaker says that its vehicles are all equipped with ‘Luxury Level L2+ Intelligent Drive’.

They explain:

“Geometry A is the first pure electric vehicle in China to achieve L2+ intelligent drive. L2+ intelligent drive capabilities are generally only found on luxury class models. To achieve this, Geometry A takes full advantage of multiple cameras and millimeter wave radars. Using data from the high-resolution cameras and precise radars, Geometry A is able to offer AEB-P Automatic Emergency Brake with Pedestrian Recognition and full-speed ACC intelligent adaptive cruise control at speeds up to 150km/h. Rear and side radars allow Geometry to offer RCW/FCW Front/Rear Collision Warning, DOW Door Open Warning, LKA+ Lane Keep Assist, BSD Blind Spot Detection, LCA Lane Change Assist, and ACC S+G Adaptive Cruise Stop and Go. The comprehensive camera and radar configuration allows Geometry to see and track objects all around the vehicle.”

As for pricing, Geometry A starts at 210,000 RMB (USD $31,250) and goes up to 250,000 RMB (USD $37,200) before subsidies in China.

After Chinese subsidies for electric vehicles, the car starts at 150,000 RMB (USD $22,321) and goes up to 190,000 RMB (USD $28,274).

Geely claims that it already received “over 27,000 orders, 18,000 of which are from overseas customers in countries such as Singapore, Norway, France,” but it hasn’t released the price for those other markets.

Electrek’s Take

For a “high-end” electric vehicle, the specs are not what we are really used to, but it doesn’t come with the price of a high-end electric vehicle either.

The Geometry A prices are extremely reasonable and if they are similar when launched in other markets, I can see the vehicle being a success.

Now I know people are quick to say that Chinese vehicles are not up to the standards of other markets and while that’s often true, Geely has been learning a lot from its purchase of Volvo and working with Daimler.

I think they have done their homework and they won’t release something globally if they don’t think it can compete.

But we would still need to see the vehicle in person and drive it to confirm that.

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