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Tesla launches ‘door-to-door service’ called ‘Tesla Direct’ to help with Model 3 delivery during rush week

Tesla is really pushing hard this week with several different initiatives to increase sales and deliveries in the last few days of the quarter.

It is making a new one available this weekend: a ‘door-to-door service’ called ‘Tesla Direct’.

As we reported yesterday, Tesla brought back free Supercharging to inventory cars and Model 3 to help sell cars during the end of the quarter rush.

They are offering the referral incentive to move already produced inventory vehicles that can be quickly delivered.

Tesla expects to deliver so many cars during the week that Elon Musk even invited Tesla owners to come help ‘educate’ new buyers in order to help delivery employees.

While many employees will be delivering cars at Tesla’s delivery centers, some of them will deliver right to buyers’ doors.

Model 3 buyers in the Los Angeles metro area told Electrek that Tesla’s local delivery manager, Jeremy Pomp, reached out to them to offer the new service.

He wrote in an email:

“I am helping hand deliver your Tesla Model 3 in the LA Metro area. This door-to-door service is called Tesla Direct.”

Tesla can deliver the car to the customer’s home or office.

He continued:

“This Saturday and Sunday we are offering free Tesla Direct service to your home or office. This is an exciting opportunity to get your hands on your car sooner and without having to go pick it up. A Tesla Customer Experience Professional will drive your car to your home or office.”

Pomp added that it is on a “first come, first serve basis.”

While the Tesla delivery manager says that the service is available “for free” this weekend, it will also apparently be offered throughout the week.

Tesla’s new service comes after Musk himself tested a new direct factory-to-customer delivery process in July.

The CEO apparently greenlight the project after that – saying that it is “super convenient and the car arrives in pristine condition without wasting plastic wrap.”

But now Tesla is also delivering direct to customers outside of the area around Fremont factory.

Electrek’s Take

It sounds kind of counter-intuitive that Tesla is coming to customers instead of the other way around as it attempts to handle a much higher delivery volume.

That said, if the automaker is not short on staff in some markets, it might be a good solution to avoid delivery centers being too crowded.

If you go to a Tesla store or delivery center these days, you will see what I’m talking about. Things are crazy there right now.

It’s just the latest example of several initiatives that Tesla is taking to try to deliver a record number of vehicles this week.

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