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Tesla expands in Colorado with two new stores in the Rocky Mountains ahead of the busy ski season


Tesla is pushing forward with its goal to open one new retail location every four days until the end of the year with two new locations coming to Colorado next week. The company confirmed today that they will inaugurate two new showrooms in Aspen and Vail.

The municipalities are both known for their ski resorts and they are very popular touristic locations, especially for affluent people, during the ski season in winter.

A Tesla spokesperson told the local Denver Post today:

“Opening right before the holidays where both towns are bustling with visitors, these locations serve as a great opportunity.”

The publication reported that the Aspen store will be located at 422 E. Cooper St. in the heart of downtown and the Vail store is in the Solaris development at 141 E. Meadow Drive in Vail Village. It will be the company’s second and third locations in Colorado since the company already operates a store at Park Meadows in Lone Tree.

It was one of the busiest locations during the first day of Model 3 reservations:

The new locations are in line with Tesla’s strategy to establish retail locations in high foot traffic areas in upscale neighborhoods. In Mexico, Tesla recently opened a store in the sumptuous Palacio de Hierro Polanco. In Taiwan, the automaker is opening a location in Taipei’s upscale Shin Kong Mitsukoshi Department Store. Tesla also opened a store in South Korea’s largest shopping mall last month.

We also reported earlier this month that Tesla opened a new flagship store in the final phase of Boston’s Prudential Tower and expanded its partnership with Nordstrom to two more locations.

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