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Tesla’s direct sales fight heats up in Connecticut – 76% support Tesla according to a survey

Interior of the Cleveland store as line filters in.

Tesla is currently facing strong opposition from the dealership lobby in Connecticut over a new legislation that would allow the automaker to sell directly to consumers in the state. The bill SB3 is currently in consideration and awaiting a vote in the state Senate. It would enable Tesla to open up to 3 stores in the state.

Besides the dealership monopoly, Connecticut has been very friendly to Tesla, offering up the first Supercharging stations on the East coast, hosting a service center in Milford and an upcoming Gallery multi-purpose location in Greenwich.

This week Tesla published the results of a survey showing strong support for its direct sales business model in the state, but the Connecticut Automotive Retailers Association is challenging the relevance of the survey.

Andrew Myers and Matt Johnson from Myers Reserach conducted the survey and commented:

“According to the results of our recent statewide survey of 600 likely 2016 voters, an overwhelming majority of Connecticut voters (76 percent) favor changing state law to allow Tesla Motors to sell their products directly to consumers. Notably, as voters learn the specific details of the arguments from both sides of the debate on this issue, support for changing existing law remains remarkably stable, never falling below 70 percent – even after messaging from both sides.”

Here are the results:

Screen Shot 2016-04-27 at 3.11.17 PMTesla’s government relations manager, Will Nicholas, commented on the survey:

“The survey sends a crystal clear message to leaders throughout Connecticut: constituents are eager to attract companies like Tesla, with new approaches and cutting edge innovations that bolster Connecticut’s economy with new revenue and the good-paying jobs we need. Voters understand Tesla’s work represents a step in the right direction and the innovation we need for tomorrow.”

The Connecticut Automotive Retailers Association (CARA) was dismissive of the survey and instead cited its own hypothetical survey that would be favorable to its position. CARA President Jim Fleming commented:

“If the auto association surveyed the public to see if they wanted to maintain dealerships and support our local economic activity against a national online company we would also have strong support. We further believe there would be a lot more people that would affirm a stronger concern for keeping dealership locally owned and operated by generationally owned families than the limited concerns of a few people wanting a Tesla around.”

Although Tesla indeed ordered the survey themselves, at least they have data to work with. On the other hand, CARA is fighting back by citing the hypothetical results of a non-existent survey.

This week Tesla is asking for support in helping pass the bill, but the automaker is moving forward with a “gallery” in the state either way. The gallery will be located in Greenwich on Greenwich Avenue and will exist for “educational purposes” rather than as a retail location.

Featured Image: Interior of the Cleveland store as line filters in during Model 3 reservation day, Mach 31, 2016 – by Jon Jivan

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  1. Colin Fox - 7 years ago

    So, even if this bill passes, and Tesla can sell directly to customers, the dealerships won’t be affected. They can still operate and sell to customers. And if they’re right, customers will come to them for the “generational” experience.

    But what they’re arguing with their hypothetical survey, is that people would answer “Yes, I want to be FORCED to buy from a dealership rather than having a choice of dealership or manufacturer direct. I hate choice! I hate options! I love middlemen and pointless add-ons for extra cost!

  2. I think its pretty safe to say that the Connecticut Automotive Retailers Association is a bunch of lard ass hasbeens. What happened to free enterprise in the land of opportunity? Ah, you’re to lard assed to compete these days.

  3. Angel - 7 years ago

    I always picture this argument in cartoon format. CARA is a big brute bully with deep pockets to persuade the lawmakers to become deaf to the pleas of the voters. The politicians are goodwilled woosies with weak constitutions, and Tesla is like a baby Einstein. The goodwilled woosies have to decide whether they should use their brains (listen to the voters and baby Einstein) and risk getting pummeled by the CARA bullies, or save their hide from the bullies, and ignore the conscious that got them into politics in the first place. It is easy to sit on the sideline and say what they ought to do, but when you are kissing your own [political] career goodbye by doing the right thing… it can get murky

    • quiviran - 7 years ago

      You touched on the real conceptual problem, the idea that politics in America was ever meant to be pursued as a career. I think the Founders were of the mind that the legislatures would be constituted of accomplished citizens as a part-time public service. They purposely provided for travel and lodging expenses to be the ONLY reimbursement that members of Congress were to receive. It was never envisioned that public service would become a life-long sinecure complete with retirement benefits.

  4. Pinna - 7 years ago

    Aren’t the 400000 Model 3 reservations a clear signal of what people want? 🙂

  5. Ace Diamond - 7 years ago

    So Musk gets tens of thousands of dollars in taxpayer subsidies and credits paid as penalties by other manufacturers, and you socialists are still whining about having to pay a few hundred bucks to have it delivered from any of the neighboring states?


    And it doesn’t even end with subsidies and credits. Musk calls his #1 fan in the White House and complains about ULA sourcing rocket engines from Russia….and just like that Musk gets his way and gets an unfair advantage in another business, an advantage that is worth billions of dollars….and still you socialists complain about having to spend a few hundred bucks extra. Perhaps you should have not bought so much stock in Musk.


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