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Tesla Model 3: in-store reservations a success as impressive lines of people are spotted around the world [Live updates]

Update: It’s becoming hard to tell from the pictures below, but we are receiving reports of several hundreds of people waiting in lines at now a dozen locations. A tally of reports from people waiting in line in Canada and in the US accounts for over 6,000 10,000 13,000 16,000 20,000 people./

Yesterday we reported on a few brave people prepared to camp outside to be among the first people to reserve a Tesla Model 3 this morning. Last night they were joined by many others and today it is resulting in several long queues at Tesla stores around the world like in Frankfurt, Germany as seen above.

Tesla stores in Asia and Australia started taking reservations about 12 hours ago and European stores in the past few hours – North America will follow in just a few hours.

At some locations, more than a hundred people have been spotted queuing up in front Tesla’s retail stores before they could can even see the car since it will only be unveiled tonight at Tesla’s Design Studio in Hawthorne, California, at 8:30pm Pacific (3:30 UTC).

Here’s a picture of a Tesla store in a mall in Stockholm, Sweden where an estimated ~130 people are waiting in line:

stockholm model 3

Tesla Stockholm by bjelkeman via Reddit

An impressive line was also reported in Zurich, Switzerland just before the store started taking reservations:

zurich model 3

Tesla store in Zurich, Switzerland by tavostator via Reddit

In Düsseldorf, Germany next to the Apple store where the iPhone SE is also about to be available:

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People are lining up in Austin, Texas:

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Here’s a gallery of a few locations via Reddit:

Seth is at Mt Kisco NY to place his reservation and he reports that already about 50 people are waiting in line:

Andreas from Sweden sent us of picture of the Gothenburg store 10 minutes before opening:


About 150-200 people waiting in line in Raleigh, NC:

Raleigh, North Carolina by pigeon_in_a_hole via Reddit

Raleigh, North Carolina by pigeon_in_a_hole via Reddit

Estimates suggest that ~1,000 people are lining up at Tesla Colorado – Lone Tree-Park Meadows. Kimbal Musk, Tesla CEO Elon Musk’s brother, was on-site:

Tesla shared a picture of a decent size queue at its Hong Kong location where reservations have already started:

Same thing in Japan:

A few people were camping at Tesla Montreal last night. About 25 people were ready to reserve the Model 3 in the early hours this morning and now already over 80 100 people are reported waiting at the location with still a few hours before the doors open:

Update: The line in Montreal is reportedly more than 200 people long:

Tesla Montreal Model 3 line by Cubicbill1 via Reddit

Tesla Montreal Model 3 line by Cubicbill1 via Reddit

If you want to reserve the Model 3, Tesla revealed all the reservation process details per region and here’s everything we know about the vehicle, as well as our exclusive Tesla Model 3 leaked specs.

You can also join us later today for our coverage of the event and livestream at 8:30pm Pacific (3:30 UTC).

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  1. Ike - 7 years ago

    Lines at all three locations in Sweden:

  2. Alex - 7 years ago

    Lineup at the Tesla Toronto Lawrence Store this morning:

  3. burn, earth, burn! - 7 years ago

    long line in VA:

  4. martinwelzl - 7 years ago

    Heres a little video of the tokyo morning reservations if you want to add that Very excited to see this going on around the world.

  5. anurag m - 7 years ago

    Washington DC store had nearly 200 people at 10 AM; Bethesda MD had double.

  6. M Miller - 7 years ago

    I just ordered a Model 3 in Minneapolis. I got in line at 7:30 and was number 77. By 10:00 opening there were at least 400 people in line, many reserving 2 cars.

  7. jpwhitehome - 7 years ago

    Line at Nashville Tennessee was about 50 people when I arrived 1 hour after they opened.

    Line had evaporated when I left. I expect they will get a lunch time rush.

  8. Bruce H (@brucethered) - 7 years ago

    Scottsdale, AZ line got up to about 650 people by the time the doors opened. And there was a marriage proposal in the line (she said yes).

  9. Atlantis - 7 years ago

    I feel all of this so unfair for all the…naysayers! :):):)

  10. John Chambers - 7 years ago

    Thought I’d be smart and go to the Santana Row Tesla in Santa Clara, CA two hours after the store opened only to be the 331st in line. 90 minutes later, it took three minutes to reserve.

  11. Guy Hall - 7 years ago

    650 people at Rocklin store (Sacramento)


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