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Tesla sends out official invites to a select few for Model 3 unveiling in Los Angeles

model 3 design studio

Tesla has yet to confirm exactly who will be able to attend the unveiling of the Model 3 on March 31st, but it did already invite the select few who won invitations through the automaker’s Model S referral program.

Through those first invitations, we now learn that the event will be held in Los Angeles. You can see the invite below.

Throughout its short history, Tesla had a few important events which at times the company hosted in Silicon Valley, mainly at its facilities in Fremont like for the unveiling of the production version Model X last year, or at its Design Studio in Los Angeles like for the ‘D’ event in 2014 during which Tesla unveiled the dual motor Model S and announced the Autopilot.

The invitation doesn’t explicitly confirm that the event will be held at the Design Studio in Hawthorne, but it does confirm that “the closest airport to the event is Los Angeles International Airport (LAX).”

Here’s the invite in full:

model 3 invites

If Tesla indeed plans to hold the event at its Design Studio, which again is not confirmed, it could mean the company expects an overwhelming number of people in attendance. The official count during the “D event” was 4,000 people and it created an important traffic problem.

The Design Studio is located next to SpaceX’s headquarters and the Hawthorne airport, which Tesla can rent a section if it needs space for the event.tesla design studio

Tesla added that more details about the event will be revealed in the coming weeks.

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Featured image: screenshot of Tesla’s design studio from 60 minutes – potential covered Model 3 clay model circled.

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  1. ncbrisson - 7 years ago

    So excited. I don’t think the general public (with exception to EV fans) understands how big of an impact this car will have on accelerating the advent of full fledged clean transportation. Elon’s “secret” master plan is brilliant.

    Three years ago I had to explain to my family/friends who Tesla was. Now many news reading people know about them and the Model 3 isn’t even out yet.

  2. Andrew Chapman - 7 years ago

    So when are they opening up reservations on the 31st at stores if they are not having the unveiling until the evening?

    • Fred Lambert - 7 years ago

      So far stores are employees are saying at store opening in the morning, but take this with a grain of salt because Tesla doesn’t always inform their store employees much in advance.

    • Trev Page - 7 years ago

      None of the store employees have ben told anything yet. Tesla is notoriously secretive, like Apple, so expect them to have details no more than a day or so before the event. I have a feeling stores will take deposits during the day even though the reveal won’t be until late evening in Hawthorne on March 31st. Pretty much sight unseen deposits but I don’t have a problem with that, $1000 is pretty low to drop on a car this important. Besides it’s fully refundable.


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