Earlier this summer, Lucasfilm announced that Fiat’s FCA will be one of six major brand participating in an “expensive and historic” promotional campaign for Star Wars: The Force Awakens. As part of the campaign, FCA unveiled a custom-painted Fiat 500e stormtrooper at the LA Auto Show last week.
The Fiat 500e is equipped with a 24 kWh battery pack and can achieve 87 EPA-rated miles on a single charge. At a MSRP of $32,795, the 500e can be an interesting smaller alternative to the Nissan LEAF, Chevy Spark or Kia Soul EV, but like the Soul EV, it suffers from the price comparison with its gasoline-powered counterpart, which starts at $17,990. In a press release, Fiat explains the Star Wars inspired paint job:
The exterior livery of the Fiat 500e stormtrooper is inspired by the armor of the First Order Legion, with a two-tone black and white custom painting of the car body. The windshield and the side windows are wrapped to bring out the immediately recognizable visor and helmet of the First Order stormtrooper. Inside, everything is in black and white, too, with total custom front and rear seats upholstered in leather and Alcantara®. The dashboard is painted in white and it is enriched by the “Star Wars” logo on it. All the details are painted in white/black lacquer, and a First Order insignia can be found on the two-tone leather-wrapped steering wheel. Much like the stormtrooper armor itself, the Fiat 500e brings together modern technology and functionality, but with an added classic Italian design, making it the perfect vehicle to take on the galaxy in style. The Fiat 500e stormtrooper was created by Garage Italia Customs.
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