Yesterday, Audi of America President Scott Keogh held a presentation at the LA Auto Show and he made some interesting comments about the brand’s effort in the electric vehicle space and the future of EVs in general.
Keogh said he expects Audi’s e-tron models, all-electric and plug-in hybrid drivetrains, will represent 25% of all the company’s sales over the next decade. The President introduced the company’s upcoming all-electric quattro e-tron (picture above) and plug-in hybrid A3 Sportback e-tron.
[tweet https://twitter.com/Audi/status/667125635509329920 align=’center’]
Keogh reiterated Audi’s commitment to developing a nationwide 150 kW charging network with ‘Charging Interface Initiative’ under the Combined Charging Systems (CCS) standard.
The company also debuted a short promo video featuring the quattro:
[tweet https://twitter.com/Audi/status/667130550847565824 align=’center’]
We reported on the quattro after its European introduction at the Frankfurt Motor Show this summer. Audi aims at bringing the car to production in “early 2018” with a massive 95 kWh battery pack.
Though the most interesting/encouraging quote from Keogh’s presentation was the following:
The electric driving revolution isn’t impossible or likely, it’s inevitable.
It seems like Audi is slowly joining the ranks of established automakers truly embracing the electric vehicle revolution like Nissan and BMW.
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Recommend to download this twitter video and scroll through it frame by frame (in QuickTime on OS X with the arrow keys) to see the steady images instead of this ridiculous fast video.