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Tesla appoints new chief of sales in Germany

Earlier this year after reducing the responsibilities of Jerome Guillen, Vice President of Worldwide Sales and Service, Tesla decided to hire chiefs of sales for each region they operate in: North America, Europe and Asia. According to Europe Auto News, Tesla appointed its current head in Switzerland, Jochen Rudat, to lead sales in Germany.

The news comes a week after Tesla’s current head in Germany, Philipp Schroeder, announced he will be returning to his former employer, battery maker Sonnenbatterie.

Germany is a difficult market for American automakers, but Tesla had high expectations in the region. When initially introducing the Model S in Germany, Tesla aimed at eventually selling 1,000 cars a month. The company is falling short of the goal so far with 828 Model S’s registered in the country during the first 6 months of the year.

In comparison, Rudat is doing great for Tesla in Switzerland. The Model S is the best-selling electric vehicle in the country in 2015:

 

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