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Tesla registers ‘Model E’ trademark, could this be the $25-35K electric sedan for everyone?


According to a recent trademark application, Tesla has applied for the name ‘Model E’. The name would seem to fit in its recent lineup of cars including the Model S Sedan and Model X SUV/Crossover.

This is a brand page for the MODEL E trademark by Tesla Motors, Inc. in Palo Alto, CA, 94304Write a review about a product or service associated with this MODEL E trademark. Or, contact the owner Tesla Motors, Inc. of the MODEL Etrademark by filing a request to communicate with the Legal Correspondent for licensing, use, and/or questions related to the MODEL E trademark.

Status Update! On Tuesday, August 13, 2013, status on the MODEL E trademark changed to NEW APPLICATION – RECORD INITIALIZED NOT ASSIGNED TO EXAMINER.

On Monday, August 05, 2013, a U.S. federal trademark registration was filed for MODEL E by Tesla Motors, Inc., Palo Alto, CA 94304. The USPTO has given the MODEL E trademark serial number of 86029275. The current federal status of this trademark filing is NEW APPLICATION – RECORD INITIALIZED NOT ASSIGNED TO EXAMINER. The correspondent listed for MODEL E is JOHN W. CRITTENDEN of COOLEY LLP, 1299 PENNSYLVANIA AVE NW STE 700, WASHINGTON, DC 20004-2431 . The MODEL E trademark is filed in the category of Vehicles and Products for locomotion by land, air or water . The description provided to the USPTO for MODEL E is Automobiles and structural parts therefor.

Obviously this would seem to be for the $35,000 electric car ($25K after gas and tax subsidies) that CEO Elon Musk has promised. The vehicle is supposed to be smaller than the Model S (or X) and have a 200 mile range and be the size of a Mercedes C Class or BMW 3 series. Few other details exist on this car except its planned 2016-7 launch and its “Blue Star” codename.

‘E’ could stand for Electric or EV obviously but also economy, economic, everywhere, everyone, etc…or Elon?

When the car does land it will have a full network of Supercharger stations, according to Tesla’s published plans. Over 99% of the US population and much of Canada will be within a “tank” of a Supercharger station by 2015. Tesla’s service centers and showrooms will also be nationwide and international by 2015.

Screen Shot 2013-08-21 at 8.00.39 PM

(via GreenCarReports)

Update: Interesting bit from an old Wired article:

For now, Musk’s first Tesla priority is the 2015 new sedan, which will compete with the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class. Based on Tesla’s third-generation platform, Musk vowed the car will “look great and perform better than anything in its price range,” adding that it will not be called the Model E. “I was joking when I said ‘Model E,’” Musk told Wired, referring to a recent open forum he held on car culture site Jalopnik.

“In a lot of respects, it’ll be a scaled down Model S,” Musk told Wired. “Something like 20 to 25 percent smaller than the Model S.” It will also include the same hatchback design as Tesla’s current sedan.

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  1. drbrainpower - 9 years ago

    hello world

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Publisher and Editorial Director of the 9to5/Electrek sites. Tesla Model 3, X and Chevy Bolt owner…5 ebikes and counting